Friday, December 11, 2009

New Aol. Logo - December 11, 2009



Yes, I spelled the new acronym for AOL correctly in the title. Here is the latest design from the living dead known as American Online, and it looks like they're trying their best to get with the "hip" designs. They decided to switch to lower-case letters with a period on the end, for some idiotic reason, split it into fourths, and throw some completely unrelated images behind them. I understand this new hipster trend that's come around in the past couple years, we have Apple to thank for that, but this just blows me away. They've done such a dramatic turnaround to, not only their logo, but their companies' name that it wouldn't surprise me if older users thought they were two completely different companies. It's like they try to strike some sort of balance and create a good amount of contrast, but in reality those images behind it make it harder to read Aol. Granted, some of their designs don't look quite as bad, but why was this necessary. Maybe they just need to go under already, they're getting desperate.

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