Well apparently this is a watch by Fossil and created by Starck. The design is very simplistic, to say the least, and tries to give a sleek look with its stainless steel casing and polyurethane strap. It costs $150 and comes with an 11 year warranty. Honestly I don't understand why these people like it so much, but then again I was never into the whole design over functionality idea. A watch is used to check time, that's it's primary purpose, and this watch doesn't make it easy. There may be other features added on to it, but when those features hinder its primary function then maybe it's time to go back and look at the design. If you want to make a fashion statement or represent yourself then you may as well just call it a bracelet.
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